mestop (beijing) international exhibition co

English name
Exhibition time: March 2020
Exhibition cycle: once a year
Exhibition location: Moscow Exhibition Center
Exhibition scope:
Food and Beverage Home and Gardening Supplies, medicines, health care products, hygiene and personal care products, cleaning and detergents, pet products, cosmetics, beauty products, home textiles, etc.
Exhibition introduction:
The Russian International Private Brand Product Expo (abbreviation) hosted by the British Reed Exhibitions Exhibitions Group, Since then, it has been held every March at the Moscow Exhibition Center in Russia. This exhibition is the only professional exhibition with the theme of private brands in Russia and the CIS. It is the first BB platform for the private brand industry in Russia, bringing broad prospects to manufacturers and local large retailers from all over the world in the industry. business cooperation opportunities. This exhibition will adopt the exhibition format of separate food area and non-food area stalls.
If your company is already a supplier of private label products, we will introduce you to more large-scale retailers in Russia and the CIS for negotiation with purchasing decision-makers. If your company hopes to enter the Russian private label market, we will help you develop the market and achieve success.
In the second session of the year, we recruited 3 companies from 3 countries and regions to participate in the exhibition, attracting local retail chains such as, B, . , B(Br), -, , , , , , , r, , r, rr etc. Businessmen visit. During the exhibition period, a procurement forum with nearly 3 people was held for exhibitors, a private brand industry theme discussion, and several procurement negotiation activities with top Russian retailers. The exhibition results were quite fruitful.
Exhibition advantages:
It is the only private brand exhibition in Russia and the CIS, and is an excellent platform for you to successfully expand the Russian market
Seize the peak period of spring business activities in March, and Negotiate with a large number of purchasing decision-makers from the Russian Federation and local top chain retailers to obtain valuable sales opportunities
Display your latest products on-site to help you quickly increase the visibility of your products in overseas retail markets
Tianduoduo Specialized business matching activities and themed seminars will bring you new business partners and successful experience sharing in the Russian private label market
24/7 media broadcasts will allow you to enjoy local authoritative media resources and expand your product promotion Channel
Russian private label market analysis:
Russia is the largest country in the world with 1/2 of the world’s residential area. Its population of .000 million brings huge market opportunities to the Russian retail industry
Currently in Europe The average market share of national private brands has exceeded 3 (the United Kingdom, Germany, and Belgium have all exceeded this). Russia's private brand industry has developed relatively late, but has strong momentum. The annual private brand market valuation has reached 100 million U.S. dollars, and the annual growth rate has reached . The profit of private brand products has accounted for 1% of the total profit. It is estimated that the private brand market size has reached More than 300 million U.S. dollars, the annual growth rate will exceed 20%, and the market potential is huge
More and more local consumers are realizing the advantages of private label products of the same quality and low price. In order to win consumers in the competition, a large number of top retailers Manufacturers are constantly expanding the scale of their own brand products
Russian consumer demand continues to increase, and local manufacturers can no longer meet domestic demand, causing retailers to begin to increase their search for opportunities to cooperate with foreign manufacturers
In 2018, After Russia officially joined the WTO, many trade barriers were removed, providing more convenient trade opportunities for foreign companies. In 2016, the customs union policy of Russia, Belarus and Kazakhstan brought rapid trade through the Russian market to production companies. Opportunities
What are the advantages of private label products?
Private label, that is, OEM, refers to the manufacturer producing products based on the first-hand consumer demand information provided by the retailer. The product is directly supplied to the retailer, and is eventually affixed with the retailer's trademark and sold at its sales outlets. By eliminating many intermediate links, private brands can reduce sales costs through economies of scale and use retailer channel networks to reduce marketing expenses. It is reported that the price of private brand products is lower than that of general similar products. Therefore, rational use of this price, cost and channel advantage is the way for private brands to compete.
Secondly, the competition of private brands should highlight the characteristics of low price and high quality, and fight for quality. Practice has proved that consumers’ choices are becoming more and more mature and rational. Only low price and high quality can be the real advantage. The focus of competition is ultimately quality rather than price. Therefore, controlling quality and establishing a good cooperative relationship between retail and supply parties is another key to competition.
Mestop (Beijing) International Business Exhibition Co., Ltd.
Contact:
Ji Xuejiang
Telephone::
：@